The Peloton Bike Commercial: Are We Really Having This Conversation?

The Peloton Bike Commercial: Are We Really Having This Conversation?


Are we really still having that
conversation around the Peloton bike commercial? I mean really – it is the most
ridiculous amount of debate that we see so often on social media, with people
arguing about their opinion of what this commercial is actually about. So if you
haven’t already seen it, I encourage you to go and check it out – I have left a
link in my description below. Now, if you haven’t met me before, my name is Tiffany
Clay and I’m a life coach. And today I wanted to jump into this controversial
topic because I feel that I have something to add to the conversation. One,
my opinion of what this commercial is actually not about at all. And two, coming
from a health and wellness background, it’s really, really important to me to
show you that the message that we can really pull from all of this is actually
one that’s very positive. So I encourage you to stay with me all the way through
to the end because I’d love to hear from you as to whether or not you agree with
my perspective on what’s really happening in this Peloton bike commercial debate. I want to introduce the topic of the
Peloton bike commercial debate by saying first why this whole thing just makes me
angry. So the commercial itself shows a man or husband gifting his wife a Peloton
bike for Christmas, and her being extremely happy about it, and then going
through this whole process of actually riding the bike and using it throughout
the course of a year being really, really happy with her experience. Now someone
out there has decided – through whatever lens or filter that they’re viewing this
through from their own self – they’ve decided that this commercial is about
weight loss. And specifically, a man dictating to his wife that she needs to
get thinner in order to make him happy. Now can you please explain to me which
part of the commercial actually references weight loss or making your
husband happy? Because from the way I see it, the girl in the video or in the
commercial is actually having a very positive, empowering experience of trying
exercise from a new start, actually conquering being able to achieve this
thing, this goal, and actually getting something really positive from it. So
whoever you are out there that started this, you really need to think: are you
projecting your own insecurities about yourself into this, in this opinion?
Because I really think that you are! Because if we actually look at this
video with an open mind there’s nothing in there to suggest that that woman in
the video needs to lose weight, or that the gift is about weight loss, or about a
husband’s expectations of a wife. And that, you know, that makes me angry – but
I’m going to leave it right there. Secondly, the other piece of that is, it’s
pushing this opinion of men being bad by buying their wives exercise equipment.
Now at what point did it become a bad thing for a man to gift his woman an
exercise bike, or any other piece of exercise equipment? Now there is nothing
to reference here that the wife didn’t want it.
There’s nothing to reference here that she wasn’t excited about receiving it, or
that a gift was being pushed upon her by somebody who’s trying to force her to do
something against her will. So again, we need to be looking at the lens that we’re
viewing these things through. Is it again this sense of all men are bad, therefore
this is a bad thing for a man to buy his wife an exercise bike? You know people, I
understand that there are things going on in the world that are not great right
now, and there’s a lot of debate that I’m going to leave outside of this conversation.
But what I want to put down right now is this: not all men are bad, and exercise is
not bad, and being a woman who wants to exercise is not bad. And it is also not
disempowering to want to be fit and healthy, and to want to live a healthier
life. And that is my opinion – my opinion. You don’t have to agree with
me. But I think we need to start thinking here if we are, as a society, starting to
project too many of our problems on things that don’t merit those things
being projected upon them. Now given that this has caused such an amount of
controversy, and such an amount of opinion and backlash, and people arguing
with each other, you know, I was really angry when I first heard all of these
things, and when I first watched the internet spoof video of this, it actually
made me really intensely angry, and my original intent was to share how angry I
was. But I feel by sharing my anger I’m only adding more fuel to the fire, and
I’m not actually participating in bringing about change. And it’s important
to me as a coach, working with people who want to change and grow and develop as
people, is that we are able to see and witness our thinking at different stages
of the game, and be able to witness ourselves, you know, taking something,
digesting it, and deciding how we’re going to deal with it as we move forward. So
in this situation, I’ve decided actually that it gives us
all an opportunity to have a much more positive conversation.
And in fact, I have some great personal insights that I want to share with you
right now about the way that this has actually spurred me to think about this
whole argument in a much much more positive and empowering way. So if we’re
going to make some assumptions around what’s happening in this video, why not
spin it in a more positive direction? And in fact, I have three ways that we can
make this whole experience much more positive and empowering. So first of all,
let’s assume that this woman is a working mom. So isn’t it wonderful that
this working mom, who is obviously a great mom, wife, and career woman, has now
got her exercise bike at home so she can build in that time for herself for her
fitness, her self-care, her physical well-being, and her mental well-being?
Because throughout the whole video the message is very positive – that this is
something that she’s doing for herself. Now assumption number two that we can
make is that she’s a new exerciser. And being new to something is really, really
challenging. So setting up a new routine, such as getting up early in the morning,
or trying to establish a rhythm of working out, you know, many days in a row,
or sticking with it over the long term, you know these are the challenges that
they’re able to show in this video – of somebody starting from the beginning,
trying something that might have felt a little bit daunting and then getting
through the other side and feeling amazing for the achievement that she’s
made. And how many of us can say just how difficult it is to be a
beginner and actually get through that challenge and make it all the way
through to the other end? It just feels so great. Now the third thing that we can
assume here is that exercising outside of the home for many people, and
especially for women, can feel really intimidating. Now I have over 10 years
experience in the health and wellness arena, and I know for a fact that the
women that I train on a one-to-one basis and in my classes over the years have
consistently told me that they feel intimidated going into a fitness club or
big classes, especially when they’re not feeling fit. And in
fact, exercising at home is a place that many people start before they feel
comfortable enough to join a gym or to join a bigger exercise class. So if we
look at those three assumptions, we can put a really positive spin on this, which
pulls this whole situation out of that weight loss, or get skinny box, and pulls
it into a much more empowering framework that can really serve all of us well as
we move forward. Now from a personal perspective, one of the biggest beefs I
had with some of the comments online is that the people who limited this to a
weight loss video are really, really naive with thinking that that’s the only thing
that happens from exercise. I started exercising when I was 19 years old after
growing up as an introverted shy child who read books all the time and spent
all of my time doing schoolwork. I was very intimidated by sports, I was
intimidated by gym class, and I always felt like I was somebody that wasn’t
ever going to be sporty. But in fact when I was 19 years old I was introduced to
the gym by a friend and over the years I have tried the gym, and yoga, and Pilates,
and running, and lifting weights. And all of those things have been incredibly
empowering for me to become someone who feels very empowered by the things that
I do, and the things that I’ve been able to achieve.
I’ve run two and a half marathons, I can do pull-ups, I can do kettlebells, I can
lift heavy weights, and in fact I made Fitness my career in my late 30s. And now
for the last ten years I have been helping other women find that internal
strength to become much more stronger in who they are however it is that they
want to show up. And I really also want to thank so much my experience in the
health and wellness space for bringing me into this whole world of coaching,
which has really just further pulled me into the place of being of service to
people, and really helping them live their very best lives. Now along with
that, the work that I’ve done as a health and wellness professional has stepped
into the rehabilitation space – one from rehabbing my own injury
that I sustained about seven years ago, and also with helping others. I have
worked with people who are dealing with injuries in their spines and their
necks and their shoulders, I’ve worked with people with all sorts of chronic
conditions, and pain, and injuries. And exercise to them is not about weight
loss it’s about being functional, about being
able, about being strong, about overcoming challenges. And certainly a lot of the
coaching that I do on a regular basis is with people who are experiencing and
living with chronic pain. And I can tell you that when they’re able to exercise,
they feel such immense relief and empowerment and happiness from the
physical ability of being able to move their bodies. So I want to share with you
the gift of health and wellness and exercise. No matter what it is that you
do, you don’t have to have an exercise bike – that is not the point of this
conversation! The point of this conversation is that we all have a
choice in how we view the things that we view in the world: we can choose to look
at this as a negative about body shaming or fat shaming or man shaming or
whatever you want to add to that – it’s even considered, I think in some respects,
bullying of women who want to look better and feel better. We can actually
spin that whole thing around and make it a much more positive experience, in that
exercise over and all is a wonderful thing for everybody, no matter how young
you are, no matter how old you are, and whether you’re a woman or a man. So I
just want to leave that with you right now. It’s my opinion, and I’d love to know
if you agree with me or if you have a different experience. So make sure you
share with me in the comment section below – I really can’t wait to hear what
you have to say. Now if you like this video, give it a thumbs up, share it with
a friend, and don’t forget subscribe to my channel and hit the notification bell
so you will know when I post new videos. Thank you so much for watching all the
way through to the end, I can’t wait to read your comments, and I’ll see you in
the next video – bye for now