Series 300 Alpha Aluminum: Aluminum Advanced

The value of a lightweight bike is very apparent to every rider, but as you get to riding and knowing your bicycle, there are a lot of other things that really matter. You have to think about think about this bike as a wholesale development, not just, “I’m connecting a bunch of points in space with some aluminum tubes, and it will be fine.” A lot of people make aluminum bikes, and they just stamp them out. You have to test them, you have to ride them, you have to manipulate the shapes. When you then look at our competitors, and what they’re doing with aluminum, you’ll notice that in key areas, they’re much, much stiffer. And then they’re perpetuating that history, that idea, that aluminum is really harsh and really stiff. With Alpha Aluminum 300, we’ve actually stretched that alloy to its current capacity. We’ve taken the very best metallurgy, and we’ve really utilized it to its maximum. Everything has to be drawn, right? So it starts from a shape that you have to expand into, otherwise, it’s too heavy. You forge parts in some aspects, but you can’t mold aluminum like you would carbon fiber. The perfect engineering shape is round. It’s a circle that has distributed load evenly across all surfaces. It’s equally stiff in all directions, and it functions equally stiff in all directions; it’s very predictable. But, when you want to actually tune the ride, the forming makes a big difference. And so forming (and particularly hydroforming) is the way we actually manipulate a tube to turn into a form, or a shape, that satisfies our ride characteristic needs. If you want to extract the best performance out of an aluminum alloy road bicycle, you actually want to use the least amount of weld material possible, because then you’re actually controlling every gram of material that goes into the bike. So again, pressurized tubes, changing shape specifically so that, when you mate two tubes together, they fit together a lot better and make it easier to weld. But, not only is it easier to weld, we’re able to use less weld material and have a bigger surface area, so we have a stronger, lighter weld in the process. I’m really happy to say that, you know, you look at a full fuselage, and we come out lighter. We back every bike we make with a lifetime warranty, and Émonda’s no different. We have the same standard of tests; it passes the same battery. And it comes with the same warranty as all of our products. We put our heart and soul into making an incredible riding aluminum product that we’re really proud of. And I think that anybody who rides one can agree that it is something special.