If you’re like me, you like good coffee. Maybe it’s a certain roast you like. Or maybe it’s a particular craft beer that you like. When you really like something, chances are the reasons you like it have to do with how it’s made and who made it. We think you should feel that way about the bike you ride. You should care about how it’s made. You should care about who makes it. It might take you down the street or it might take you on an epic adventure. But, wherever it takes you you want to be sure that it’s the
absolute best bike you can buy. Don’t you? Giant is the only bicycle manufacturer that handcrafts your bike from start to finish. Whether it’s an aluminum bike with a frame that starts out in Giant’s own metal foundry… or a composite bike that starts out with raw carbon fiber threads Giant is the only bike brand that controls the build of your ride at every step. From the engineer’s drawings to the factory floor to the neighborhood bike shop, Giant is the one and only. Giant’s been doing this since 1972. Giant has a history of innovation that no other brand can match. When everyone else was still working with steel, Giant started building stronger bikes from aluminum. Giant started building stronger bikes from aluminum.
Giant was the first to build bikes out of carbon fiber. Giant was the first to build bikes out of carbon fiber. They introduced Compact Road design in 1997 which, by the way, every other brand in the pro peloton duplicated and is still the standard frame design to this day. Giant revolutionized performance mountain bikes with Maestro Suspension. Integrated seat post on a bike? Giant did that first. E-bikes? Giant’s been doing that for more than 15 years. 15 years. Giant continually refines its bikes and gear and clothing and works with some of the top teams and athletes in pro racing to constantly improve. Giant doesn’t do this just to win races and make lighter, faster bikes. They also do it to make riding a bike more accessible and enjoyable for everyone. Giant does this for you. Giant is the only bike brand, the one and only bike brand, with thousands of bicycle retailers around the world who are passionate about one thing: Making sure that you have fun on two wheels.