Companies Don’t Get a Free Ride on Paying Attention to the Planet

Companies Don’t Get a Free Ride on Paying Attention to the Planet


How do you pay attention to the planet? I know, it’s a big question, but maybe it
starts with your community. In our book, Attention Pays, we talk about
how we pay attention in the world, personally, professionally, and globally. Personally it’s about who deserves your attention
and being thoughtful. Professionally, it’s about what deserves your
attention and being productive. And globally, it’s about how are you paying
attention in the world and being responsible, and a contributor. And for the focus of today, I’d like to talk
about how do we really pay attention to our global awareness, to our global attention. There’s three really easy ways that you can
start paying attention to the planet that we are gifted to live on. Now you don’t have to be a Green Peace carrying,
Tesla driving, crazy environmentalist person. But, there’s little tiny things we can do
to pay attention. And by the way, I love Teslas. I think they’re one of the sexiest cars on
the planet, but I digress. Strategy number one to truly pay attention
and global attention is to start a recycling program. At work, you could easily just make sure that
near the printer, there’s an opportunity to recycle. Maybe you have a recycling allocation in your
lunch room so that people can start to think about the sorts of things that they throw
in the trash. Maybe at home you have a separate recycling
trash can. In Australia, we call it a bin. So, when I talk about putting out the bin. I mean like putting out the trash can. But, could you start a recycling program at
work or at home? Maybe even in your local community? For some communities, they use these as fundraisers
and then they recycle the bottles and they cash them in for something towards a charity. Strategy number one is create a recycling
program. Strategy number two is choose a charity in
your community. Think about something that is important to
you. Maybe you have a very global awareness and
you want to assist with poverty, or maybe you want to help children in other countries
that are in need, or maybe you want to take care of what’s happening in our planet with
some of the animals that you might want to protect, but choose a charity. Start in your community and think about how
could I very instantly make an impact. Maybe it makes going working and helping your
homeless shelter, or a soup kitchen, or somewhere, a church or a community opportunity. Paying global attention starts where we live. It’s in our home, in our work, and then in
our greater community. So, choose a charity is strategy number two. Strategy number three is join a community
event. Maybe there’s something happening right in
your back yard that you could do. One of my clients is Comcast and they have
phenomenal program called Comcast Cares. Everyday the team get out in their community
in teams of people and they go and help wherever they are needed. Sometimes they create gardens, or they clean
up an area, or maybe they build something for a school, or pain a mural. So many great ways to get involved in the
community. In Australia, I’ll never forget when Ian was
able to create what they called Clean Up Australia day. He was sailing around the world, as he was
known to do and he noticed the trash was everywhere, and it broke his heart. So, he came back and said, “Let’s start in
our communities”. I remember being part of the very first Clean
up Australia day. We talk about Clean Up Australia day as just
one of the global ways we can pay attention in this book. But, what’s a little thing you could do today? Just start today. Could you create a recycling program? Choose a charity or get involved in a community
event? What would you add to this list? I would encourage you to write your comments
below. If we’re connected on social media that’s
awesome, but if we’re not, let’s fix that. You can follow me on Twitter @NeenJames. Or, if you really want to see what I’m up
to and a little peak behind the curtain, come follow me on Instagram for all the stories
I post each day. If you haven’t got yourself a copy of Attention
Pays, you can find it where your favorite books are sold or you can go to NeenJames.com
and download hundreds of articles you can use for free. We all have a responsibility on this planet
to take care of the people that we care about and the resources that we’re gifted. I believe that when you pay attention, attention
pays.