Well I am finally here in a giant studio in
West London to film Chapter 2 of Zwift’s ad campaign Fun is Fast. And we’re going to
film it right in there with Mathieu van der Poel. I’m here right inside the middle of the set,
they’re doing a set change now and they’re using a system called projection
mapping. These projectors at the top actually project down the various Zwift
Worlds. The campaign is called Fun is Fast and the set is fun and fast as well.
They’re going to turn this round very very quickly indeed because obviously
Mathieu van der Poel time is very, very valuable. I can’t wait till the next set
is going to look like. So Mathieu, you’ve been on set since 7 o’clock this
morning, so have you ever been involved in a shoot like this.
No incredible, it’s really incredible a lot of people, really professional
equipment so I think the result is going to be amazing.
And I guess it’s been almost like a bit of a training session for you?
It felt like a training session. So normally I have a rest day today but I don’t think it was a
successful one! Will we see it in some training indoors
on Zwift next year? Yeah sure, yeah it’s a, we have a lot of
bad weather in Belgium as well, so maybe I can do some indoor